What better way to celebrate the contributions our young volunteers make to our communities and the world around while also inspiring others to follow in their footsteps than to tell them "You Rock". That's exactly what we did along with our client, The Voluntary and Non-Profit Secretariat, by putting off a rock show complete with custom-painted electric guitars as awards, red carpet, paparazzi, and the rock star treatment youth volunteers deserve. It was an event that really broke-through with this marketing-savvy demographic and has people taking.