Meet Spark

There is always demand for something distinctive. Winners don't win playing by the rules; they set them. To succeed you need an effective strategy. SPARK helps you build that strategy, ground it in consumer insight, and apply creativity to develop clutter-cutting ideas. Then, using a full tookbo of marketing tactics; online, offline, and emerging, we work to help you achieve your goals. We think smart, think laterally, and think today about your tomorrow.

Creativity is Currency

What we do has to work. Your success depends on it. We take that seriously. We privde a fresh take that clicks with your consumers, energizes your employees, and delivers results. Consumer insight driven creative ideas resonate, they break through, and we share them with your audience in the right places at the right times.

Everyone talks about media neutrality. We practise it. That's why at SPARK you will find no boundaries. No silos. No separate digital or interactive division. No individual profit centreas. Only pure transparency between us and you, our client.

Media Neutrality or Bust

Ad agencies say that advertising is part of the solution because that's their output. Interactive agencies say online is the solution because that's their output. We say we don't know the solution until we fully understand your problem. And when a problem is defined crisply, you are halfway to the solution.

The Only Constant is Change

Your business operates in a market of hyper-competition, non-stop innovation and high-velocity economic change. It's not going to change. The only constant will be change. Consumer behaviours are changing. Technologies are changing. The advertising landscape is changing. We are in the midst of a communication revolution.